Transvestia designs and colors on sports clothing; fancier jeweled cuff links and such. And the slow stirrings of the cosmetic industry getting men to use under-arm deodor- ants and after shave colognes. These had to have strong masculine names to preserve the image. Men would use "Old Horse Blanket" or "Essence of Motorcycle Boot" but wouldn't be caught dead wearing "Indiscreet" or "Flirtation" even if the two fragrances were identical, as in many cases they are. But progress was being made.
While this was going on, the needs of the economy for more workers during the war gave rise to ""Rosie the Riveter" and many other kinds of production jobs for women. As a matter of safety, convenience and practicality women began to wear slacks on the street and to work. Hairdos became shorter and easier to take care of. Remember the "poodle cut" and the "urchin' styles? This trend proliferated during the rest of the war and even more so afterward with every type of two legged garment, slacks, capris, surfers, cabin boy, clam diggers, peddle pushers, toreadors and extended into hostess and evening clothes in fancier materials. So themovement of the feminine toward the masculine was, as it always is, even faster and greater than that of the masculine toward the feminine.
As I said a snowball is small and slow moving to begin with but the more it grows the faster it grows. Consider the progress since the Beatles first hit the world in the ears a few years back. The long hair bit was an accident with them to begin with, but it touched a sensitive point with their contemporaries in age and nationality. It served as a crystallization point ar- ound which some of the rebellion of the teenager against the conservative, established rules of society gathered. If the Beatles could do it and make millions-well sure- ly anything so financially popular must be good-so millions more teenagers in all countries adopted the mop top. As usual there were those who wanted to go one better and this led to the tight pants, lace cuffs, high heels, hair ribbon, even purse carrying develop- ments which are more prevalent in England and Scand- inavia than here, but they will arrive. This change
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